Omega x Lego

Omega isn’t a watch you simply buy—it’s a watch you build up to, just as it has helped build human history. But in a crowded luxury watch market, Omega risks losing distinction with younger audiences. So we partnered with LEGO on The LEGOmega Timepieces line, to prove that prestige isn’t just worn. It’s built.

CW: Lovette Johnson + Matt Peterson + Natalie Ball + Mark Walsh

Omega Lego Auction

BUILDMASTER CHRONO L3-G0

Omega and LEGO unveil a limited series of working, diamond-studded timepieces; precision Omega watchmaking on the inside, iconic LEGO playfulness on the outside.

Only a handful exist, so they’ll go to the highest bidders ready to own a piece of history.

Manifesto

Omega Lego Set

LEGO turns Omega’s legendary watches into buildable sets as a part of their icons collections. Complete with a large wind-up display model and a smaller, wearable LEGO watch.

OOH

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PASS DOWN THE TIMEPIECE

With every Omega watch purchase comes a LEGO replica for your kids: a keepsake that passes down craftsmanship, precision, and care (plus a crash course in engineering).

Oral B

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